Training Description:
To maintain and strengthen your close relationship with your customers, it is now essential to direct your brand’s web marketing activity towards social networks, by developing a targeted and impactful brand message. This training thus introduces you to the search for a qualitative strategic framework, carrying a precise editorial line. The theoretical modules are complemented by supervised practical exercises.

Training Objectives:
- Understand social media culture, trends, and prioritized networks
- Analyze trends and competitors’ strategies to create a differentiating and impactful action plan
- Establish a social media strategy in line with your target audience and objectives
- Optimize moderation to foster loyalty and create a connection with your community
- Optimize the dissemination and results of your content (for digital advertising)
Pricing
On request
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